NEW YORK -- Procter & Gamble is cancelling an on-field breast cancer awareness promotion it had been planning with the National Football League, the latest sponsor to respond to the leagues growing problems. The consumer products maker is the latest major sponsor, following PepsiCo and Anheuser-Busch, to show concern over the NFLs handling of domestic abuse allegations against several players. Women make up 35 per cent of the average audience of 17.4 million during a regular-season NFL game and the league has made it a point to reach out to women in recent years. The league has made Breast Cancer Awareness month in October a particular focus. Part of its NFL Pink "Crucial Catch" campaign, in partnership with the American Cancer Society, features players, coaches and referees wearing pink game apparel, on-field pink ribbon stencils, special game balls and pink coins. P&Gs Crest brand had been working on a program with players from each of the NFLs 32 teams to wear pink mouthguards and participate in other activities. But on Friday the Cincinnati-based company said Crest would no longer be part of on-field activities and joined the chorus of sponsors voicing disapproval of the NFLs actions. It remains a sponsor but said it will "determine future actions as needed." "The brand has decided to cancel on-field activation with NFL teams," said spokesman Paul Fox in a statement. "Domestic violence is completely unacceptable and we have strongly urged the NFL to take swift and decisive action to address this issue... Our decision to cancel this on field activity was related to this ongoing issue." The company will still donate US$100,000 to the American Cancer society as planned and said breast-cancer awareness is a "critically important program to support women and their health." The NFL said that the sixth year of the "Crucial Catch" program will proceed. "We understand the ways the last week have impacted our partners, including Crest," the NFL said in a statement. "Players will still have the option to wear pink gear, including mouthguards, as planned, this year." The league and its teams are under fire over their handling of several players with domestic violence allegations against them. An investigation has been launched into whether NFL commissioner Roger Goodell knew about or saw a video of former Baltimore Ravens player Ray Rice hitting his then-fiancee earlier than he said. Most major sponsors have voiced disapproval, with Budweiser beer maker Anheuser-Busch saying it is "increasingly concerned" about the situation. On Thursday PepsiCo CEO Indra Nooyi made a double-edged statement on the NFLs problems handling domestic violence, calling some players behaviour "repugnant" while also noting that she believes commissioner Roger Goodell is "a man of integrity." Manish Tripathi, assistant marketing professor at Emory University, said its not yet clear whether P&Gs move will be an isolated incident or open the floodgates for others. "Youre talking now about a specific promotion or campaign geared toward women," he said. "Anything that is negatively associated with NFL right now gets exacerbated with a campaign like that." Cheap Nike Sb Trainers . In question is whether 26-year-old Matt Frattin will be on it. A a€?mediocrea€? training camp, as Carlyle put it earlier this week, has Frattin lingering nervously on the bubble at the end of the exhibition season, pushed out of a likely job by Brandon Kozun, the small, but feisty winger determined to make the NHL for the first time. Discount Nike Foamposite Shoes . How foolishly wrong I was. Forget the now inherent corruption and back handed favours that plague the beautiful game. Goal Line Technology? Youre having a laugh. As for them penalty cheating bandits, footballs lawmakers upend them by awarding the penalty to the opponent each time a player attempts to con the referee into awarding ghost penalties. http://www.cheapwholesalenikesb.com/nike...utlet-sale.html. Watching them over the past year - and in some cases, two years - has given us a starting point for this seasons Craigs List. Cheap Nike Dunk Low . However, the intensity and physicality that has characterized the postseason so far has caught Gretzky by surprise. "Its a little bit risqué right now," Gretzky told Philadelphia radio station 97. Nike Air Presto Cheap Online . - Benched Tampa Bay Buccaneers quarterback Josh Freeman said he has Attention Deficit Hyperactivity Disorder and voluntarily entered the NFL substance abuse program more than a year ago after mistakenly taking a medication to treat the condition.TSNs Jack Armstrong offers his thoughts on the skilled and efficient Kevin Love in Minnesota, if Danny Granger gets bought out by the 76ers, discussions of a four-point line, the steady and dependable Robin Lopez with the Blazers and Kirk Hinrichs help in the Bulls resurgence. 1. KEVIN LOVE (Timberwolves): Another monster game Tuesday night vs. Phoenix with 33 points, 13 rebounds and nine assists and he goes 3-6 from 3-point range. Hes been off the charts lately and just dominates games in so many ways. You look at him and he doesnt have great explosiveness or lift in his game yet all he does is work you over. Incredibly skilled and efficient and hes very strong. Plays the game at the right pace and sees the game a few frames ahead of most. Former GM/coach Kevin McHale got ripped for selecting him out of UCLA but as we can all see now, one great big man knows another. He saw something in this guy that few others saw. Everyone knew he was good - not just this good. The fact that hes made a serious commitment to his conditioning and diet has taken his game to a whole new level. 2. DANNY GRANGER (76ers): Everyone in the NBA will be keeping an eye on what happens with the buyout negotiations here. Hes got until this weekend to get it done and be on another roster for the March 1 deadline so hes eligible for the playoffs. The big question is; does he do it? He gives up his Bird Rights if he agrees to the buyout which takes away some of his potential earning power as a free agent this summer. In addition, he can be a nice bargaining chip for Philly in a sign-and-trade this June/July. If he hits the open market, hell get lots of offers. Obviously, injuries the past few years (averaging only eight ppg and shooting a woeful 36 per cent) have really impacted him and he probably wont be right until next fall but is worth the risk if he becomes available in the next few days. Clock is ticking and its ticking real fast. 3. FOUR-POINT LINE: Is this a Hoax? Like the Justin Bieber protest in Atlanta? Really? Look, Im a fan of widening the court a little bit - Ive said it on the air many times that we see guys stepping on the sideline way too often, but a four-point shot - maybe Im too old fashioned or out of touch but I really dont want to get that extreme.dddddddddddd Enough guys in the league right now that have a hard enough time making free throws let alone adding a gimmick like this. 4. ROBIN LOPEZ (Blazers): When you reflect on great under-the-radar pickups in the summer, this has to be one of the best. What was New Orleans thinking here? Hes been an ideal complement to LaMarcus Aldridge and has allowed the All-Star to play at his natural four-spot. Hes been the anchor for their defence and has posted nice numbers at 11 ppg and nine rpg while getting close to two blocks a game. Hes been steady and dependable and plays with wonderful energy and enthusiasm. Obviously, not an A-list talent but if I had to grade his performance for the Blazers, Id give him an A for the impact hes had in transforming their team into one of the fun stories in the league along with the Suns and the Raptors as surprise teams. 5. KIRK HINRICH (Bulls): Dont let the numbers deceive you (nine ppg and shooting only 38 per cent while averaging only 4.3 assists per game) compared to his career accomplishments. This guy is a winner and is healthy again and a big part in the resurgence of his team. Outstanding defensive player who competes really hard every night.